Tuesday, March 18, 2014

Ale by Alessandra Launch Party

Last week I went to the launch party for the new Ale by Alessandra line at Planet Blue in Beverly Hills. The line is designed by model Alessandra Ambrosio and launched yesterday! It is very much inspired by Alessandra's time in Brazil. Described in four words I would say: Earthy, beachy, feminine, and bohemian. As a working mother of two Alessandra understands the balance between function and style. Her collection has comfortable yet sexy pieces. The dresses are perfect for dinner parties or a girls night out! The tops and shorts are casual for everyday wear

The gorgeous Alessandra modeling one of the dresses from the collection (Dreamcatcher maxi dress)
Alessandra and a friend (modeling the into the mystic twist knot dress from the collection)
On the red carpet

This blue was beautiful in person
Definitely my favorite top. I loved the multi color dots (daydream tee)

Loved this white top too (daisy chain tank)
Pretty floral maxi dress (caravan maxi dress)
daydream ombre tee
There was a DJ for the event and a bar with themed drinks
indio bustier

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  1. How cool! These all look so pretty and soft! They really feel like Miami to me.

    -- Alex at Cashmere Kangaroo

    1. Definitely a Miami vibe! Very beachy with vibrant colors!

  2. Fun! I like that the pieces are comfortable but still cute!

  3. That sounds like such a fun launch party and I love all the photos!


    1. It was really fun to see everything in person and see the designer modeling one of her pieces!


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